Blogs

I hate the whole concept of work-life balance. I don't believe in it. Never have.
What I do believe is that today more than ever, our work lives and personal lives are one and the same. This is even truer for entrepreneurs.
I don't need to feel like my life is perfectly balanced, and I'm certainly not going to let myself get stressed out trying to keep everything balanced.

Are You A Trained Copywriting Expert?
If not, please stop writing your company’s content!
By Melanie Rembrandt
 
If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on dramatically increased sales and online awareness.
 

Public Relations Results Are Available
 
For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, no one can guarantee results (Hint – if you hear a PR person tell you that they can guarantee results – Run!).
 

LED Lighting Pioneer Shares His Thoughts on Marketing, Competition and Charity Work

Much has been written about the barriers—both internal and external—women face in getting to positions of leadership. Just read Sheryl Sandberg’s new book Lean In and you will be exposed to obstacles galore. We talk about the glass ceiling, the labyrinth of leadership, and the double bind that women face.

A look at his new book, "Why 'A' Students Work for 'C' Students"

Are you making this one big, search engine optimization mistake?
By Melanie Rembrandt
Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? 
 

Time For Website Spring Cleaning!

By Melanie Rembrandt