Harvard Business Review is catching on. A recent article on the female economy declares that women present a marketing opportunity more than twice the size of China and India combined. Yet, most companies fail to see or capture this prize. Those that do are winning, even in the down economy. How? They are listening to smart women in their own companies.
At H&M, a Swedish clothing company, the formula for success includes a board and management structure where women are in the majority. This strategy has produced a: