PINK Business

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Business

June 17, 2013
Seek, Share, Skyrocket
Content marketing appears to be all the rage these days, right? According to findings by Demand Metric, content marketing costs 62 percent less than traditional marketing.
June 10, 2013
Pin This!
A recent survey by Emily Carr University and Vision Critical found more than one in five Pinterest users has pinned something she later purchased. Good news for retailers, who could see their revenues increase from Pinterest exposure.
June 3, 2013
Pinterest: Is it a Fit for Your Business?
With nearly 49 million users and revenue per click at almost 19 cents (higher than Facebook who sits at 14 cents), Pinterest is the hot, new kid on the social media block.
May 27, 2013
The Social Six
Social media use for small businesses is trending upward but a recent Manta survey reveals that more than 60 percent of small business owners haven't seen a return on their investments online.
May 20, 2013
Not Passive or Aggressive
Did you know women talk almost three times as much as men every day? With our 20,000+ words per day, we talk about our families, jobs, diets and other personal information, but rarely about ideas and thoughts. Why?
May 13, 2013
From the Outside In
The U.S. skincare market revenues exceeded $9 billion in 2011, according to Market Research. Celeste Hilling, founder and CEO of Skin Authority, is taking her piece of the pie.
May 6, 2013
Love and Popcorn
"We're doing for popcorn what Starbucks did for coffee," says Renee Israel, co-founder and chief marketing officer of Doc Popcorn. She is part of the new women's movement: entrepreneurship.
April 29, 2013
Is it Better to Partner with a Guy?
According to an analysis by VentureSource of more than 20,000 venture-backed companies, those that fare best – whether going public, being acquired or turning profitable – have women and men in top level positions.
April 22, 2013
5 Women-Led Startups to Watch
Start-ups aren't just a man's realm. Here are five women-led startups focused on tech innovation.
April 15, 2013
When to Pretend You’re a Man
Because she's a woman, business owner Laura Smith had to pretend to be an entry-level male employee during a recent call with a big supplier in Dubai.