September 10, 2012
In today’s economy, a growing number of women are testing the business ownership waters before diving in.
Not a bad idea.
After all, 50 percent of small businesses fail within their first five years, says a Small Business Administration (SBA) survey.
Small Business Management author, Michael Ames, cites “lack of experience” as the No. 1 reason these businesses go under.
That’s why Kara Pesavento decided to try out “ownership” while keeping her current, fulltime gig as a TV producer at CBS Atlanta.
"I wanted to challenge myself both personally and professionally and this was a great way to do that without assuming too much risk,” says Pesavento.
As an independent sales rep for Thirty-One, a direct sales company that makes personalized bags and gifts, Pesavento manages her sales, budgets, client relationships and outreach.
It was the perfect way to find out if she had the drive to succeed. Pesavento says she has honed her time management and networking skills, while setting realistic goals.
“But the biggest gain for me has been self-confidence.”
She’s also experiencing the highs and lows of being the boss. “You have to set aside time for your business, even when you're tired or have other things you'd rather be doing,” she adds. “But of course, the extra money never hurts.”
Ladies looking to gain business experience can turn to resources like women’s business groups that provide education and networking opportunities. The National Association of Women Business Owners has local chapters and regional summits for women entrepreneurs.
Also, SBA’s Office of Women’s Business Ownership offers business training and counseling to help women on the path to owning successful businesses.
Bonus PINK Link: Take our quiz to find out if you’re ready for entrepreneurship.
What’s your advice for the inexperienced entrepreneur?
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By Carmen Harbour
“It is far better to be exhausted from success than to be rested from failure.”
Mary Kay Ash
*Supporting images from FreeDigitalPhotos.net, imagerymajestic, mrpuen, and David Castillo