Many new entrepreneurs tell me they have spent a fortune on search engine optimization (SEO) without seeing results. Basically, they paid one of the many SEO firms out there to update their sites so that people could find them online (when searching on sites like Google, Bing, Yahoo!, and others), but site visits did not increase.
Does this sound familiar?
If you have worked with an SEO service, or are looking for one, here are a few, quick tips to keep in mind:
1. Research.
When you hire an SEO copywriter, have a detailed conversation with that person, and get all of your questions answered. Find out about costs, expected results, deadlines, specific goals, etc.
In addition, review work samples, call references and check their rating with the Better Business Bureau. This way, you’ll have a better understanding of what you can expect and where your money is going.
2. Communicate.
Once you start working together, communicate with your SEO copywriter every week. This way, you’ll know the status of current and pending activities. And since it is SEO, you can track clicks, keywords, open rates, and other data so be sure to ask for a report from your SEO copywriter on a daily or weekly basis.
3. Review.
After reviewing your data, talk to your SEO copywriter. Look at the campaigns that are not working. Then, change keywords, overall copywriting, e-mail distribution times, subject lines, and more. Test your changes, and see what provides the best results.
Have your SEO copywriter keep track of the changes and keywords in a main database for your business. Then, you will have a record of what works and what doesn’t.
Ongoing Testing and Talking Are Keys to Success.
To get the most out of your SEO activities, it’s important to create an ongoing process of research, testing and tracking, and have a good, working relationship with your SEO copywriter.
This way, you will know what is going on and get the best results for your SEO activities. Plus, you’ll save time and money and avoid getting ripped off!
Do you have questions about SEO copywriting and how it can help your business boost sales fast? Please write to me here or at www.rembrandtwrites.com.
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