As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take a more simple approach.
Here are…
Are you sticking with traditional, sales methods and waiting for the results to come in?
Are you using new products and service to increase sales?
Either way, it’s time to take a moment to review all of your processes. What is actually working? You may be spending time and effort on methods that are not increasing sales. Take the time to look at what is going on, and make the appropriate changes for the best results.
Find some people in your target-market who would be willing to review your marketing content, and get their honest opinions. You may find out that your “fantastic” Website-copy, marketing brochures and other materials are not really that fantastic… and are actually turning new customers away. Sometimes, the truth hurts, but that’s what you need to turn sales around!
Take a few minutes and think about what your customers want right now.
How can you fulfill their needs as quickly and effectively as possible?
Develop a contest, coupon, eReport, free gift, or something else just for them. You can also send out an e-mail or note thanking them for their patronage. After all, a simple thank-you can go a long way. Let your customers know you are thinking about them right now.
When was the last time you provided valuable information to your network of contacts?
In addition to creating something to meet the desires of your customers, also think of ways to help associates, partners, suppliers, and even competitors.
By reaching out to help others, you’ll build relationships and a loyal reputation. This can do wonders for your future success. And you never know who may have some customer referrals just waiting for you. But you’ll never know, if you don’t reach out!
If you don’t have current content on your Website or blog showing your unique characteristics and expertise, it’s time to write something. Let your customers know what you are doing, how you are trying to help them, and provide some valuable insights, facts and links to other resources.
This simple act can do wonders to increase online awareness, build buzz and get new customers to your site. Start writing, track results, and see what happens!
Instead of being overwhelmed by meeting sales quotas, focus on a few, simple steps that will actually make a difference.
Review your processes and have others review your marketing materials. Give your customers what they want, try to help others in your network, and offer some new and unique content. While they steps do not cost a lot of money, they can increase positive, word-of-mouth and bring big results.
Stop. Make a few changes and see what happens.
Then, you can breathe a sigh of relief as you effectively build your list of new, and loyal customers.
What are you going to do today to bring in new customers?
For additional tips on content and marketing, please visit www.rembrandtwrites.com.
Author Melanie Rembrandt helps businesses boost sales, awareness and credibility with SEO, BtoB Content Strategy and Public Relations. If you need to grow sales, please contact her at Rembrandt Communications, http://rembrandtwrites.com/contact/.
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