The Human Touch Is What Sells.
If you use AI to create all of your messaging, you are missing out on a key element that can catapult sales and the growth of your business or practice. Yes, AI is great for research, but there are a few things to keep in mind…
3 Key Things To Ask When Using AI Data:
1. Is it correct?
Tools like ChatGPT, Gemini and Claude scour the Internet for information to answer your prompts. Before using the data in your communications, confirm that the stats are correct. It’s never good to provide faulty information.
2. Is it current?
When you receive information from AI, check the dates. How old are the statistics, quotes, and information it provides? Ensure that you use the right content and provide current information to your target market.
3. Is it ok to use it?
Before quoting information directly from your prompt responses, review the source of the data, and ensure that you are allowed to use it. Check for copyright information so you can avoid a “cease and desist” letter… or worse!
Don’t Leave Money On The Table With AI.
Once you answer the questions above, now it’s essential to add EI, or Emotional Intelligence to your messaging.
Why?
People do not buy from robots. They buy from real human beings they “know, like and trust.”
AI has no idea what’s in your head. This means that it can’t share your unique insights on the latest industry trends, the funny thing that happened to you at the local restaurant over the weekend, the story your favorite mentor told you a long time ago that influenced who you are today… the list goes on.
There is no emotion in AI. Remember, it stands for “artificial intelligence,” and that’s not real.
As AI becomes a part of our everyday world, people are becoming more aware of how it sounds and looks. If you use your own stories, ideas and thoughts in your messaging and provide value for your target market, you can stand out from the competition. You’ll have a unique edge because no one else has your background, expertise, experience, and ideas.
Share your personal emotions to create real human relationships. This is what your target market wants. People buy and create long-term relations with people… not robots.
How do you combine AI with EI for a competitive edge?
Share your insights via blogs, articles, podcasts, videos, press releases, webinars, emails, newsletters, and other forms of communication via print AND electronic methods for a personal touch. Use AI for research, but then add your own insights to the content, and provide solutions specific to what your target audience wants.
Also, write a book to replace your business cards and start public relations activities where you talk to the media. You’ll gain third-party credibility you can’t get any other way. You’ll also make a great first impression on potential clients, customers, patients, investors, sponsors, and other important influencers who can help catapult the growth of your business or practice.
It’s time to take the “artificial” out of your intelligence and share who you really are instead!
AI is here to stay, but don’t rely on it one hundred percent for your marketing and sales activities. Your target audience members want to hear from you, another human being.
They want to buy products and services that provide value, solve their problems, and originate from someone they know, like and trust. Give them what they want by sharing your personal insights and feelings via messaging with emotional intelligence. You’ll create valuable, long-term customer relationships, skyrocket sales and have a great time in the process!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of direct response public relations, targeted copywriting, and book ghostwriting, get your free report and information at Rembrandt Communications®, https://www.rembrandtwrites.com.
