Are You Making These Career-Killing Mistakes?

We finally found an assistant here it Big Fish Marketing. It took six months. We sifted through hundreds of resumes, interviewed dozens of people and just when we were about to throw in the towel, we found her. Why did it take so long? Because it is so hard to find someone who really knows how to sell their talents and strengths or look the part they are being asked to play.

We interviewed people who could not answer the question, “Tell me about yourself,” who showed up in ripped jeans and Ugg boots, who used the interview as a therapy session. One candidate canceled their interview because their psychic told them it wouldn’t be a good fit. Still another wrote us a note claiming that they would be happy to take the job as long as it didn’t involve picking up dog poop.

I know you would never do such things, but in situations where you are being interviewed, trying to win business or get promoted, keep in mind that you’re auditioning and make sure you are not doing any of these career-killing mistakes:

1. Acting bitter, jaded or conveying a bad attitude: Enthusiasm is the most important weapon in your career arsenal. It’s tough to say “no” to someone who’s passionate and engaging.

2. Sucking up; Great brands don’t agree for security’s sake or to keep the peace. It’s boring! Say what you really believe.

3. Acting clueless about what’s happening in the world: Read up on your industry, pop culture, politics and international affairs. It’s smart to be able to say, “Have you been following….” Winners are always in the know.

4. Going too slow for today’s get-it-done-now world: We are way beyond the Age of Aquarius. This is the Digital Age and speed counts. Don’t put things off — have discipline!

5. Not communicating often enough: Keep checking in. Provide useful information. Do it though different channels. You’ll get the deal done with prompt follow-up and consistent communication.

6. Only calling people when you need something: Someone who stood me up for lunch two years ago lost her job last week and called me to see if I knew of any openings. Oy vey!

7. Not polishing your skills regularly; Take classes and go to seminars that teach you new ways of doing your job. Focus on topics that build your brand and your confidence. Remember, you have to invest in yourself to succeed.

8. Looking out of step with your brand; Dress in a way that says, “I belong at the next level” and at the same time accessorize or wear colors that say, “This is who I am.”

9. You’ve lost your swagger; Leaning forward, making eye contact and walking with confidence makes people want to work with you and buy anything you’re selling. It’s not being fake, it’s being the real you – the very best you.

10. Not knowing how to give a good presentation; To be recognized as a leader, you need to be seen speaking with authority. Take a speaking class or get a presentation coach.

When you’re on the road to reinventing yourself, it’s important to present yourself consistently, clearly and authentically. Doing so goes the distance to win projects, prestige positions and promotions. So leave the ripped jeans at home, put on a smile and walk into the room with confidence. You’ll be half way to getting what you want.

Robin Fisher Roffer is a leading brand strategist and reinvention specialist. Founder and CEO of Big Fish Marketing, she is the author of Make A Name For Yourself: 8 Steps Every Woman Needs To Create A Personal Brand Strategy For Success andThe Fearless Fish Out Of Water: How To Succeed When You’re The Only One Like You. Learn about her Reinvent Yourself! Workshops at http://relevanceinstitute.com/

Robin Fisher Roffer