Most of us are working with smaller budgets right now. But that doesn’t mean you should let your PR and marketing efforts slide. In fact, it’s time to put more time and effort into getting your marketing message out there.
And many organizations are focusing on their public-relations efforts in order to do so. Why? By gaining media attention, you receive third-party credibility you simply can’t purchase. Plus, a well-placed mention in a key media venue can help boost sales without having to pay for advertising. Check out this recent article in BtoB about the importance of PR and the ROI it can bring. And the best part is that you don’t have to spend a fortune to get some good publicity. It just takes time to create the right pitch and contact the appropriate media member. For help with your PR efforts, please see the articles here or contact me at www.rembrandtwrites.com. I’d be happy to answer your PR questions so you get the best results for the money.
By Melanie Rembrandt
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