St. Patrick’s Day is almost here, but you don’t need a pot of gold at the end of the rainbow to enjoy some business luck this month! Instead, here are few quick tips to help you get….
If you have a hard time starting your day, ask yourself these questions and make a quick list:
What are your top priorities?
What do you need to work on today that will help you make money?
This way, you can stop doing “busy” work and focus on what’s really important for your business success.
When was the last time you updated your website, posted on your social media accounts or sent out a new email message to your current and potential customers?
People want to do business with companies that are newsworthy and current. If your content is stale, you lose customers and business.
Take some time to update your messaging and provide valuable and current information to your target market today. Start small with a few simple updates. Then, plan how and when you will accomplish bigger updates that may include new website revisions, email messages, promotional materials, and full marketing and PR campaigns.
Keep things fun and fresh and offer your customers new and unique benefits.
What can only you provide that builds buzz, gets people to your website and/or business and boosts sales fast?
Brainstorm with your team members. You may be surprised at the events, contests, content, products, and services that you develop… and your customers will love!
Can’t think of any new ideas? Look at what successful people in other industries are doing and apply their marketing tactics and content to your business with your own spin (no copycats allowed!)
And what about different audiences?
Can you work with another business that complements yours but has the same target market?
Perhaps you can do a joint marketing campaign, charity event for publicity or create some kind of unique product or service together?
Don’t let what you’ve done in the past, industry “standards” or what your competitors are doing, stop you from looking for new opportunities. You’ll never know the outcome of a new idea, partnership or audience if you don’t test it out and see what happens!
Note that once you start to make changes happen, you may see some jealousy and negativity from associates, team members, family, and friends. Be aware of this, and don’t let it get to you when pursuing new ideas and goals!
Surround yourself with positive people and create a supportive network you can turn to when things get rough. Your attitude can be the difference between failure and success!
March is known for being the month of “luck,” so why don’t you use it to your advantage?
Create your own luck by focusing on the top business activities that really matter for sales, refreshing your content, creating new ideas and pursuing new audiences. In the process, avoid the naysayers and surround yourself with positive people who want you to succeed.
Before you know it, you’ll be doing a happiness jig all the way to the bank!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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