Spring is here! Time for picnics, hiking, boating, sporting events, concerts, amusement parks, and other outdoor activities with family and friends. Alas! You can’t go anywhere because you are worried about your current sales levels and your business success…
Or can you?
Review all of your processes and procedures and see where you are wasting resources. Then, write down ways to stop these issues from escalating into major problems.
Maybe you need to hire more people, offer special training, create new guidelines, or just pause certain activities until you are ready to move forward?
Take some time to think about this and then…
Fresh ideas will help you generate sales. Think about what your customers or patients want and how you can offer them a unique benefit that your competition is not providing. You can:
• Create relationships with a monthly, print newsletter.
Offer entertaining information specifically for your target market with unique insights from your team members.
• Let them know you care via a customer appreciation event.
Do you let your customers/patients know how much they mean to your business?
Hold a special event online or off to celebrate them! You can create a big event with fun for the entire family and/or offer special discounts, presentations, prizes, games, and other entertaining activities. What will work best for your audience and budget?
• Boost buzz with contests.
Who gives the most referrals?
Who has the best costumed pet at Halloween?
Which of your associates makes the best barbeque or chili?
Contests for your customers, patients and employees are fun, help build positive word-of-mouth for your business and let employees get to know each other better.
Be creative and figure out what you are going to do, the marketing messages that go with each project, media members you’ll invite, tentative results, etc. Next…
This is crucial. Implement your updates, new hires and plans, and as you do so, add tracking mechanisms for each change. Create a spreadsheet with imperative information like responsible parties, deadlines, and costs. If you want positive changes to happen, it’s time to take action!
Review your new results and ask questions. How can you make things better?
What edits or updates can you make to improve sales, customer satisfaction, marketing messages, and other processes?
By constantly reviewing what’s happening in your business, making appropriate changes and monitoring the results, you’ll see improvements fast!
Spring is here, and it’s time to have some fun outdoors. To make that happen, stop and review what’s really happening in your business. Make appropriate updates and develop creative new ways to engage your target market and employees. Then, track your results and repeat the entire process for the best results. Sales will increase.
And do you know what that means?
You can actually take a break and smell the flowers of success!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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