Categories: PINK Notes

Candace Matthews, CMO, Amway Corporation

The Trailblazer

By Brittani Banks

Candace Matthews is the youngest of 18 children and has an MBA from Stanford. She’s currently the chief global marketing officer for Amway Corporation, which has more than 14,000 employees and $9.2 billion in sales. Matthews says the lack of other minority women in executive level positions “continues to be the biggest obstacle” she faces in her career.

Before working for Amway, Matthews’ ultimate career goal was to become a division president by age 50. She achieved this by becoming the president of L’Oreal Soft Sheen Carson division at age 42. In 2007, Matthews became a pioneer as the first African American to receive the Achiever Award from Cosmetics Executive Women Organization.

Matthews says she is painfully aware that even though companies support and emphasize diversity, there are still few women in executive level positions. “As an African-American female in business, the higher you climb toward the C-suite, the less likely it is that people in your peer group may look like you.”

What motivated her to persevere? “I have been blessed to have strong mentors and role models at critical points in my career,” says Matthews. An important lesson learned from them has been: “Unto whom much of given, much is required.” Matthews says this is the mantra that keeps her striving ahead.

What’s next? “I am very aware of the necessity to continue to blaze the trail and be a strong example for others to follow. You never know whose career path you are impacting.”

Cheryl

Share
Published by
Cheryl

Recent Posts

How To Avoid Content Service Scams

Irreputable companies are waiting for you… The content service scams are out there. Waiting for…

1 day ago

What Your Potential Boss Wants To Know About You

You are a liar—a scammer! What you have written about yourself online is fiction that…

2 weeks ago

5 Skin Care Trends: What Professional Women, and this Esthetics Icon, are Doing to Look Their Best

Elaine Sterling knows skin. Caring for it has been her passion for more than 30…

3 weeks ago

AI and Content – Where’s the Emotion?

The Emotional Story In Your Copy Is What Sells AI and content creation is a…

1 month ago

The Power of Saying “No” Without Guilt

It wasn’t surprising to me that 41 percent of respondents to PINK’s survey question: What…

1 month ago

Is It Time to Change Your Relationship with Fear?

How would you describe your relationship with fear?   For most of my life, I had…

1 month ago