“Content is King!”
“Use social media to get new clients!”
“Post an SEO blog!”
People want to hear about the latest trends that will help them save time, money and have more fun. If they like what they see, they will tell their friends about it. And this means more sales for your business.
Most of you already know this. That’s why you take hours to write your blogs, create Website content and send out marketing e-mails. The problem is, you are not seeing any results.
Well, don’t despair. You may just need to use one of these…
When you write anything, always think about your targeted audience. What’s in it for them? Why are they going to care about what you have to say?
Stop creating what I call “We” Websites where you say, “We do this. We do that. We won this. We are the leaders in…” Blah. Blah. Blah. How boring!
How old is the content on your Website?
When was the last time you posted a blog or new article?
If you don’t post current information on a weekly basis and keep your Website updated, what does that say about your business?
People don’t want to visit Websites or use services that are old and outdated. They want to know about current trends and buy products and services from businesses that are up-to-date and newsworthy.
While blogs and other content are great for improving search rankings, you should not focus on keywords alone. Instead, write about current, news and trends related to your products and services and the topics that will benefit your customers.
By providing valuable information to your target-market, you’ll also provide valuable information to the search-engines.
When you post SEO content, are you missing blatant misspellings, grammatical errors and other mistakes?
This can give a bad, first-impression so be sure to proofread your copy before making it live.
If you’re not already doing so, monitor the analytics on your Website and see what your site visitors are clicking on and sharing via social media the most. This is the content they want to read and share so write more of it!
If your SEO content is not helping your business increase sales or online awareness, it’s time to make a few changes. And the best part is that this doesn’t need to cost you any money.
Review your content and ensure you are focusing on your customers’ needs by providing benefits, valuable tips, current information, and well-written posts. Then, track results and see what your site visitors like the most.
This way, you can provide information your target-market values and will want to share with others. And more buzz means more business!
What are you going to do today to improve your SEO content?
For additional help with your SEO content strategy, please write to me at www.rembrandtwrites.com.
Melanie Rembrandt is the CEO of Rembrandt Communications and a BtoB content strategist who helps business owners boost sales, awareness and credibility fast. Check out her free articles and information at www.rembrandtwrites.com.
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