3 Tips to Improve Your Content Strategy for Better Sales
Give Customers What They Really Want
Are you giving customers what they want? Take a look at your content and ask yourself these questions…
1. What content do customers click on most?
Look at your analytics. What are the most popular pages on your Website?
Look at your social media posts. What topics are people sharing the most?
These stats will give you valuable information about what your customers find most interesting. And once you know the data, use it to your advantage. Provide more content related to the most popular topics!
2. Are you all sell, sell, sell?
Do all of your e-mails, social media posts, articles, blobs, and other content focus on why customers should buy your products?
Stop it! People are sick of getting sales messages!
Instead, provide valuable information only you can offer. Then, potential customers will actually care about your messages and share the information with others instead of opting out of your list or pressing “delete.”
3. Are you thinking about your customers first?
Along with #2 above, are you thinking about your customers’ needs first?
When you talk to potential customers, co-workers, associates – basically anyone you do business with – ask how you can help them. By offering to provide your services, feedback, tips, and more, you can form valuable, long-term relationships to help you with your business. After all, relationships are all about give and take, and if you are only taking, your relationships won’t last!
Increase Sales By Caring About Others.
If your sales are down, it’s time to make changes and take action. Discover what your customers want by reading your Web and social media stats. Then, use this data to provide your target market with information they find valuable.
And stop thinking about your sales messages. Instead, focus on giving your customers the tips, insights, free reports, links, and more that they will want to share with others. While you won’t be focusing on sales, you will be building a brand known for credibility and customer service. And that’s what people want – not a sales pitch!
Finally, always ask others how you can help them. Then, honestly help them succeed. You’ll build a reputation for being someone who is easy to work with and trustworthy. This in turn will assist you in forming a network of business relationships that will refer work to you.
Being a business owner, some day you are going to need help too. Wouldn’t it be nice to have a group of business associates in place that you can rely on during these times?
Start reviewing your content and make the changes necessary to grow your business now.
By Melanie Rembrandt
Melanie is the CEO of Rembrandt Communications®, a company that helps B2B companies boost sales, awareness and credibility fast with SEO content strategy and public relations. For your free tips and information, visit www.rembrandtwrites.com.
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