Content Can Give You A Huge Competitive Advantage
Words Matter Today More Than Ever.
You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep.
Do you really need to spend time on creating content?
Well, content provides several benefits for your business that you can’t get other ways.
- You can control it.
It’s one of the few things you have control over in your business where you can provide your unique message in your tone and style to influence and engage your target market. Once your message is out there, no one can change it except you.
- It gives you a competitive advantage.
You own your content, and your competitors can try to copy it. But, it’s your original message. And when written the right way, for the right audience at the right time, your content can create a competitive advantage others can’t touch that will skyrocket your business to the next level.
- Content is essential to appear in search rankings.
Search engines like Google, Bing and Yahoo and their voice searches rely on content to find results for online searches. If you don’t have original content available online, the search engines will show your competitor’s information. And guess where potential customers will go?
Content is a cost-effective tool to boost sales.
While it may take time to create good content, it doesn’t have to cost a lot. But, it is essential to get your unique message out to your target market.
After all, The Internet Stats & Facts for 2017 from HostingFacts.com indicate that there are approximately over:
- “24 billion websites in the world.
- 74 billion internet users.
- 2 million blog posts published on the internet every day.
- 5 billion Google searches made every day.”
That’s a lot of competition to face without having your own valuable content to stand out from the masses.
Where to Start?
To begin your content marketing strategy, survey what your customers want. Think about how you can provide current solutions to their problems with valuable insights, tips, white papers, links to industry trends, and more.
If you are not a copywriter, find an intern, freelancer, service, or professional content marketing strategist and SEO copywriter to help you. While you get what you pay for, it’s well worth the money and can mean the difference between thousands of dollars in new sales vs. losing customers to the competition.
Then, start posting and distributing your unique content and track how members of your target audience respond. If something is popular, provide more of that content. If other content is not doing well, get rid of it and try something else.
Content is too important of a business benefit to waste. It gives you the opportunity to provide valuable information to your customers in your own unique tone and style that sets you apart from the competition. But more important, it can help you create long-term customer relationships that can help your sales, brand image and online reputation soar to success fast!
Are you ready to use content to thrive?
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with a killer combination of targeted, SEO copywriting, content-marketing strategy, public relations, and social media. Do you want to save time and money and get great results? Check out her “Simplify Your Business” podcast here, and contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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