Get a Great ROI from Your Content!

Write the right copy to boost sales!

What kind of results are you getting from your content? 

If you’re not happy with your ROI, there are three, simple things you can do right now to imrpove the results from all of your marketing copy:

1. Shorten things up.

People like to read short lines. Review your copy and shorten all of your sentences and paragraphs.

Get to the point!

Your customers will know exactly what you have to offer – right away.

2. Make it easy to understand.

When you are finished writing, read what you wrote aloud.

Does it make sense?

Have someone else read it. Did it make sense to them?

Your copy should be easy to read and understand without much effort.

3. Create a simple, call-to-action.

At the end of your short paragraphs, what do you want your readers to do next?

Make sure you have a link to another blog entry, “Buy Now” button or something else.

Spell out the path you want your customers to take.

Improve your copy and see better sales.

These are just a few things you can do right now to improve all of your marketing content.

They may seem simple, but they work.

Soon, you’ll see sales increase and start to love your marketing content once again.

What are you going to do right now to improve your copy?

By Melanie Rembrandt
Melanie is the CEO of Rembrandt Communications®, a company that helps B2B companies boost sales, awareness and credibility fast with SEO content strategy and public relations. For your free tips and information, visit www.rembrandtwrites.com.