Anne Globe is in love with the silver screen. As the newly-appointed CMO of movie-making giant DreamWorks Animation, she’s in charge of getting people to theaters for the studio’s animated, computer-generated and 3D major motion pictures.
She’s led marketing campaigns for blockbuster films like Megamind, Kung Fu Panda 2 and the newly released Puss in Boots.
But it’s not all fun and games for Globe. With consumers tightening purse strings thanks to a shaky economy, she and her team have to be more creative than ever to draw crowds today. Yet, not only is she up to the challenge – she’s looking forward to it.
PINK: How has your background resulted in your success today?
AG:I had the great fortune of having parents who instilled a lot of self-confidence
in me. They always made me feel like I could take on any challenge and follow my dreams, and that proved to be good advice. I started having an interest in entertainment in high school.
I was actually doing some on-air news at a local cable station when I was a high school student, which got me interested in television. That was my original career direction. I pursued that in college then got a job at a movie studio. I took it and fell in love with the movie business.
PINK: What’s your biggest weakness as a leader?
AG: I’m extremely tenacious, and sometimes I have to let go. I’m always in pursuit of the next big thing and pushing myself to fix problems. You have to recognize when you’ve given it all you’ve got and move on to the next thing.
By Caroline Cox
“[Success is] working in an environment where you’re allowed to think differently, you love what you do and you’re happy.” Anne Globe
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