How to: Generate Buzz 5 Ways in 5 Days (Day 3)

The fall can be such a rewarding time of the year for retailers. There is the back to school shoppers ready to express their unique styles to a new group of friends. Parents are back to a routine schedule and once the month of September hits, consumers are usually paying attention to your marketing campaigns again, if there good ones of course.

In today’s saturated marketing of cyber space emails, text messages, social media posts, and mounds of junk mail, its hard to stand out and create buzz . But it is possible! For those of you with a brick and mortar retail storefront, here are five quick and easy tips to help you create buzz and increase your foot traffic.

The secret is simple. Create a WOW factor. Sounds easy but what if you aren’t creative or don’t wake up with millions of ideas a day like some of us? Well here are 5 easy tips to consider. Just think of the 5 senses.


Photo credit: The Wedding Bee

Photo credit: The Wedding Bee

Did you know there are studies that show that customers purchase more when there is physical contact? It makes sense when you think about what that could consist of when it comes to amazing customer service. Did you offer to help zip the dress for your client? Did you help put the shoe on her foot or take her boots off? Are you genuinely warm and friendly and give hugs and connect with your clients? Do you go as far to have them sit in a chair and help them try a quick pin up with their hair before they purchase a necklace just to get the full effect? Well if not, maybe consider it or hire that social butterfly and that chatty Kathy to take your customer service to a WOW. She will naturally connect without forcing it.

TDR-HeadShot-Orange450x350Tierra Destiny Reid is known for thinking outside of the box and helping other women succeed. With over 15 years in the retail industry, Tierra has a unique approach that combines best practice corporate sales and marketing strategies with small business customer service and relationships. She is the President of TDR Brands International and holds the position of Executive Director for The Retail Campus™, an international platform based in Midtown GA. The Retail Campus™ provides continuing education for retail store owners, retail vendors, and aspiring retail and fashion entrepreneurs. For more info, visit

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