This week, two important reports show that the investment dedicated to multicultural media such as Hispanic TV and Latin American Mobile investment will grow almost exponentially during 2009 and 2010.
This is good news for those companies seeking to engage the Hispanic consumer, and also for the booming Hispanic companies. Joseph Schramm, one of the organizers of the Hispanic TV Summit to be held in NYC on Sept. 23rd says, “Pay TV has become one of the biggest advertisers in the Hispanic market.”
In the online business, Latin America is becoming one of the key players. Crisis has struck the region during the past years, but online investment remains healthy. A report published in MediaPost’s Online Media News shows that globally, Europe accounts for the most searches, but Latin America is highest in searches per searcher. And US Hispanics as well: U.S. online Hispanic population is growing about three times as fast as the overall online population.
As an example of the dedication of companies reaching for the dynamic Hispanic Market, this week, Batanga (a Latin lifestyle website) launched an ad network with a combined reach of roughly 15 million unique visitors. Batanga’s CEO says that the growth of the U.S. Hispanic online audience is complex and cannot be addressed with a one-dimensional online strategy.
• 43.7 million U.S. Hispanics live in the USA.
• 21 million of them are online (this represents 10.7% of all U.S. persons online).
By Lara Bersano
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