How to Use Email Marketing to Increase Facebook Fans & Engagement

Date:
Tuesday, September 13, 2011 (All day)

Educational Workshop

Marketing success depends on repeat business and referrals. That means it’s essential to maintain your relationship with customers by keeping in touch. Your Facebook page can play a big part in that, but only if they like your page and visit it often.

Email can be an effective way to drive traffic to your Facebook® page and make your customers happy. Sure, there’s a lot of grumbling that goes on about email. And yes, it can be spam. But if you do it the right way, people will come to appreciate the information you provide and want to share it, and in turn, like your page.

In this information-packed workshop, you’ll learn:
– When to use Facebook email and when to send your own.
– Recommended tools for designing and sending emails.
– How to integrate Facebook into your email (and it’s not just about buttons).
– What to say to make your email more relevant and useful to customers.
– Ways to build your email list.

Who Should Attend:
– Small business owners and marketers who already have a Facebook page and fans. If not, you may want to take our Facebook build and promote workshops.

Top reasons you should attend:
– We’ll use a combination of lecture and hands-on, so bring your laptop and be prepared to make email marketing work for your business. By the end, you’ll have the tools and knowledge you need to start using email to increase “likes”, interactions and rankings within Facebook.

The speaker will share:
– About half instruction and half hands-on exercises with Q&A
– Comfortable classroom setting with Wi-Fi
– A take-home packet with a presentation handout and tip sheet

For more information visit biznik.com