India’€™s Working Women

India is poised to become a driving force in the global economy, with women ready to take on an integral role in its advancement.

But society and corporate norms are holding them back.

Sixty-eight percent of companies in India have formal strategies in place for women’s advancement. But the country still ranks lowest among the BRIC countries (Brazil, Russia, India and China) in gender parity.

“The modern view is that India’s economic potential can only be reached by tapping into the extraordinary talent and ambition of its women,” says global expert on women’s leadership Connie Glaser.

However, “They’re at a bit of a crossroads.”

“What sets India apart from us is they have thousands of years of cultural and social tradition, which views a woman’s place as in the home,” she adds.

The silver lining? More Indian women go into science and math than in the U.S., making up 45 percent of science degree recipients.

And the loyalty rate is higher for women in India, especially at companies that offer (and implement) flexibility and recognition. ”Eighty-one percent value job security as a top priority, and 86 percent consider themselves very loyal,” according to Glaser’s research.

“Indian women’s potential could change the global economic scene,” she says. “Their persistence and ambition are truly remarkable – they maintain motivation despite obstacles.”

Bonus PINK Link: Find out how more women can get in the global game in our online exclusive.

By Caroline Cox

“The revolution that will save the world is ultimately a personal one.” Marianne Williamson