Artificial intelligence, or AI, is here to help your business, and if you haven’t already tried ChatGPT or one of the other services out there, it’s time to take that first step… especially while it’s free.
Why?
AI will transform the way we do business in the future, and if you don’t know how to use it for your content marketing and your competition does, you will be lost in the dust as they run by you at record speed!
To get started, simply set up your account and ask it some questions. The system will review all of the data on the Internet and provide answers within seconds. However, there are a few things to be aware of as you dive into AI…
Right now, the systems are in “research” mode. ChatGPT even states the following when you start using it:
“While we have safeguards in place, the system may occasionally generate incorrect or misleading information and produce offensive or biased content. It is not intended to give advice.” https://chat.openai.com/
With this in mind, take the data it provides, and check it for accuracy (and grammatical issues) before you use it!
These systems have no idea what’s going on in your head. Yes, they can write blogs, articles, social media posts, and other marketing content for you, but don’t use that data verbatim.
Why?
You definitely want to add your own insights and the human touch to your content.
After all, people do business with others that they “know, like and trust.” If potential customers, investors and associates don’t hear your original insights, opinions and stories, how will they know who you really are and whether or not they want to do business with you?
Plus, this original content will help you stand out from the competition and increase your search rankings.
Getting fast responses to your questions can be addictive. You can decrease your research and writing time and learn new information in seconds.
However, be aware of relying on AI too much. Since so many people are using these new services, sometimes the sites are not available or have time limits. If you rely on AI to do 100% of your writing, you’ll miss your deadlines and have issues if your access is denied!
All new technologies provide a combination of fear and excitement. AI is no different. Set some time aside to learn how the new AI tools and services can help your business move forward. Then, you can overcome your fears, implement what works best for you and enjoy a competitive edge!
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted, SEO copywriting and public relations, get more information at Rembrandt Communications, https://www.rembrandtwrites.com.
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