Torn About Technology?

Keeping up with technology to maximize your company’s potential, in between all of your other work duties, can make your head spin. It seems like every time you turn around, there’s a new social networking tool, software program or handheld gadget vaguely resembling a cell phone. 

So, why bother staying on top of constantly evolving technology? “The simple reason to use technology is that it is where the people are,” says Shama Kabani, president of online firm The Marketing Zen Group. “Consumers demand that we are familiar with how they prefer to interact with us.”

Ready to master technology?

If you’re setting up a conference, programs like Doodle, allow all participants to vote on a time, then schedules the meeting according to the results. You can also use a shared calendar service like Google calendar to keep everyone in sync.

If you have trouble staying focused, RescueTime can track how you spend time on your computer so you can block access to sites that tend to distract you.

If you want to back up your backup (in case your laptop crashes or gets stolen), online storage services like DropBox let you save files and access them from any computer. Plus, for business tricks, like using Facebook to network, check out this article from Business Week.

Bonus PINK Link: Check out PINK’s technology tips in our technology section and learn how to best manage e-mail, Twitter and your BlackBerry.

By Caroline Cox

“The questions are complicated. The answers are simple.” Dr. Seuss