If you ever plan to do business in Latin America you might want to take a look at regional magazines. Magazines are part of our lives, and therefore, those of us who work in public relations keep sailing in the ocean of possibilities that the publishing industry can provide.
Magazines remain a strong means of communication in Latin America. Investment in online and offline versions remained strong in 2011.
Newspapers may have tight deadlines and specific news’ angles, but magazines are a great means of communication with niche audiences, thus providing opportunities for your brand or products to be profiled.
In Latin America we have interesting regional management and business’ magazines, although only big markets (Buenos Aires, San Pablo, Mexico, Bogota, Santiago) have local editorial productions. Other large cities of the region have their local versions of well known products.
Top magazine’s readership range from 50,000 to 300,000 on average and a list of the most recommended news outlets at the moment are the following :
America Economia: one of the top regional business magazines that runs in almost every major city of Latin America, including regional market’s analysis and local reports.
Newsweek in Spanish: the regional version of the American Newsweek magazine, with a strong political angle and local journalists.
Dinero: if you are doing business in the Andean region, this is a must read.
El Economista: will give you the political and economical insights of large markets.
Mercados y Tendencias: reviews about markets in the Caribbean and Marketing trends from various industries.
Estrategia y Negocios: up-to-date economic and business situation of the Caribbean and Central American countries.
Revista Mercado: local markets analysis and regional trends.
For a complete list of local magazines in the region the best source of information about Latin American magazines has been built by the University of Texas, in the LANIC data base: http://lanic.utexas.edu/la/region/epub/
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