By Melanie Rembrandt, Rembrandt Communications, LLC
It’s time for Valentine’s Day and that means love is in the air… unless your SEO content marketing strategy is not giving you the results you want!
When copywriting works, it can skyrocket sales, online awareness, a positive reputation, and more. So if you don’t feel the love, it’s time to make some changes.
In honor of Valentine’s Day, here are…
Do you really know what’s going on with your content? If not, check your Google Analytics, social media stats, customer comments, and more.
Look at what people are clicking on most and sharing with friends. This way, you’ll know what content is popular and what your target audience cares about.
Technology gives you the information you need to improve your online reputation in sales… but only if you use it. Once you review your stats, take this information and update your editorial calendar.
What topics can you write about right now that will provide interesting information and value to potential customers?
What keyword phrases do you think people are using to find your business online right now?
When you post content, make it interesting! Give people something to talk about and share with friends and family members.
Provide humor, personal stories, information relevant to current trends, news, celebrity gossip, and more.
If you only offer blogs, it’s probably time to make some changes. How about creating videos, Infographics, podcasts, eBooks, online events, and more?
By distributing your content in various ways, you’ll spice things up a bit and offer your targeted audience members something different. Plus, it will be more fun for you and your team too!
Don’t worry about your competition. If you provide entertaining and original content relevant to your team members, customer testimonials, services, product benefits, and more, your competitors can’t touch this information because you own it.
Instead of wishing you had more customer love for your products and services this Valentine’s Day, take action!
Review your customer data and discover what they want and find interesting right now. Then, create interesting, unique and entertaining content that they will want to read and share with others.
After all, as Lee Odden (TopRank Marketing Founder and author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing”) says, “a blog is only as interesting as the interest shown in others.”
Do you need to get some more love for your SEO Content Marketing Strategy?
Contact us here for assistance and free information.
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with targeted, SEO content-marketing strategy, public relations and social media. Save time and money with SEO copywriting and consulting that works. Contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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