Make Your Customers Love You, Even More
In today’s saturated, and often ruthless business arena, every customer you can get counts. Unfortunately though, businesses are constantly losing their customers due to various reasons. Obviously, you want to stop this from happening, and make your customers fall madly in love with your brand, ensuring their long-term loyalty and trust. Here, we’ll look at some of the most effective ways of going about this…
Stop Making Assumptions!
One of the fundamentals of business success is giving the customer what they want. When you’re trying to pin this down, it can be easy to jump to conclusions, and make expensive missteps. One of the biggest reasons that so many businesses fail is that they try to create demand where there wasn’t any in the first place, or base their strategy on groundless, untested, or unproven ideas, which fail to attract even a small sub-section of consumers. Don’t let blind assumptions get in the way of your success! Test the market rigorously, and start building your product, service, and value proposition around the measurable wants and needs of your target market. This will help you gain a better understanding of a given consumer niche, and make it easier to identify new and innovative ways to solve their problems.
Master your Logistics
Like pretty much every business these days, your model might run through an online platform, and deliver your products to customers through outsourced logistics. The delivery standards in the ecommerce model are extremely high these days, and you need to be doing everything you can to make sure your products are delivered on time, for every single order. If there’s an issue in your logistics, you need to have a system in place for informing the customer immediately. Apologize, explain clearly what you’re doing to solve the issue, and then follow up, again and again, to ensure the best possible results. The same rules apply for your invoices, and any other correspondence between your brand and its customers. With the convenience of modern logistics being such a big part of day to day life, having a dependable and systematic way of jumping on issues is absolutely essential to any modern business.
Stay in Touch
Although the frequency can vary from business to business, as a general rule, every customer should receive some kind of offline communication roughly once per quarter, and online communication through an email or newsletter even more frequently. Depending on the nature of a product or service, a once-per-week opt-in email can be just the ticket. Over time, this will allow you to develop a much closer relationship with your customers, especially if your communications are informative or educational, and designed specifically to add value to the experience of buying from you, rather than one more mechanism for selling your products. This powerful principle should make it into your social media strategy as well.
If you’re looking to make more of your customers love your business, start with these simple, yet highly effective ploys. You’ll be amazed at the difference it can make!
Photo by Hurst Photo | Shutterstock
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