Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market?
If not, don’t worry. There is still some time to create a few content-pieces this month such as:
You can add these to your site over the next, few weeks. Include your search-engine-optimization (SEO) titles, sub-titles, keywords, and links. And provide valuable information your target-audience wants to hear.
What can you write about relevant to Memorial Day and warmer weather?
Are you posting press releases on your Website on a regular basis?
By including newsworthy information along with your SEO keywords accordingly, you can increase site rankings. Most important, you let people know that your company is current and has news to share.
What news can you relate to May activities?
Are you sending potential and loyal customers valuable information via e-mail on a regular basis?
Obviously, you want to send out a monthly newsletter, but is that the only way you are communicating with people? In addition, set up an e-mail auto-responder series to engage people throughout the month.
What kind of information can you share over a period of several weeks?
While it’s always good to plan ahead for the best results, sometimes it’s just not possible. But even if you don’t have a detailed, editorial calendar and content strategy in place, you can always create new, SEO content for your target market.
Just ensure that it is valuable information pertinent to your audience and relevant to current activities, trends and news.
This way, you can start to build relationships with your customers, provide content they will want to share with others and boost online awareness too!
What are you going to write today that your customers will love?
For additional help with your content-marketing strategy, please contact me here.
Author Melanie Rembrandt helps businesses boost sales, awareness and credibility via BtoB content strategy and public relations. For assistance, please visit www.rembrandtwrites.com.
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