Whether you are a venture capitalist, angel investor or entrepreneur, you’ve spent long hours developing, researching and investing in a new business.
Now, it’s time to tell the world about your products and services and start generating interest and revenue.
Where do you begin?
Well, it’s not just about creating a search-engine-optimization (SEO) press release and distributing it on a massive scale. Today, sales, credibility and awareness are built with a combination of traditional tools and current technology.
Before you start your marketing and promotional efforts, you’ll need an action plan. Work with an experienced, SEO content strategist and publicist to create a plan that includes various types of content relevant to your target-market. This involves researching your audience, the competition, your industry, and more.
Once the research process is finished, you and your team will develop specific types of content via social media, articles, e-mail campaigns, white papers, case studies, Infographics, podcasts, videos, newsletters, press releases, events, and more. From this, you then create an editorial calendar outlining what content is published throughout the year relevant to your specific goals and marketing-schedule.
Having great content is not enough to build buzz. You also need to promote and market it to the right people at the right time. In addition to the above, include full, public-relations-activities in your Action Plan. Based on your editorial calendar, certain content will be promoted at certain times.
And instead of just distributing an SEO press release and hoping for the best. Your publicist should pitch exclusive stories to targeted media-members at specific times. This is how you obtain feature stories and publicity that brings results.
In addition, your content should provide value to your target-market on a regular basis. Send out at least one, SEO press release per month and update your online newsroom as needed so you appear current and newsworthy. Feature messaging relevant to your customers (e-mail drip campaigns, newsletters, social media posts, etc.) and touch base with them on a monthly or weekly basis.
As you move forward with the activities above, it’s essential to put tracking mechanisms in place. Set up Google Analytics or other software to monitor Website traffic, e-mail clicks, social-media hits, and more.
This will give you valuable information about your target-market and tell you what content is most popular. Then, you can give them more of the data they want to see and get rid of the content that does not work – right away.
While you have already put a lot of time and effort into your new business investment, the work has just begin. Now, it’s essential to develop an Action Plan that includes all of your content strategy, public relations and marketing activities for the year ahead.
Once this is in place, you can actually target the right people at the right time with the right messaging. Then, you avoid wasting resources on activities that don’t work.
Get your team of experts together, develop your content and PR strategy, monitor the results, and make changes as necessary. Soon, you will build word-of-mouth you can’t buy, and your business investment will be catapulted to the next level of success!
For help and free tips and SEO content strategy and PR information, please contact me at www.rembrandtwrites.com.
As the CEO of Rembrandt Communications® at www.rembrandtwrites.com, Melanie Rembrandt helps business owners boost sales, awareness and credibility fast via BtoB SEO content strategy and public relations.
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