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Mom Entrepreneur Creates Good for You Girls, Natural S...
Do you have a great idea for a product? Check out the “light bulb” moment Kimberly Grustas had. She was simply having lunch ...
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Publicity Pace is Key
As you prepare and act on your PR plan, it is important to move at the right speed. Otherwise, you will waste time, money and effort. ...
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Phone Pitching 101
The best way to get media coverage is to make some calls. But before you pick up the phone, be sure you are ready. If you make a bad ...
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Be Positive
Toxic people and situations may be killing your career. Without knowing it, daily PR activities and deadlines can affect your emotions ...
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Preparation Saves the Day!
After months of hard work, I was finally able to take a break and just returned from a once-in-a-lifetime trip to Australia to dive The ...
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What Happened to Traditional Work Ethics?
I know there are many, hard-working people out there trying just trying to keep food on the table for their families right now. But as ...
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The Number One Secret to Getting Big, Media Coverage
You sit down in your favorite chair ready to bite into your freshly prepared bagel and… Drat! There is a headline featuring your ...
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How Much Should You Spend on Press Releases?
A new entrepreneur asked me how much a press release should cost to write and distribute. And the answer is that it can cost anywhere ...
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Check Your Quotes Now and Avoid Issues Later
It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested ...
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How’s Your Ride Going on the Media Roller Co...
If you’ve been working the media lately, you’ve probably noticed that the world of public relations is changing. Many ...
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