We all know that content is still king. After all, recent research on successful B2B marketers by the Content Marketing Institute™ states that, “91% of top performers are extremely or very committed to content marketing.”
But if you’re not a trained writer, how do you create and use content to actually meet your specific business goals?
Well, it’s doesn’t need to be difficult. Just focus on quality with these things in mind:
It’s not about you. It’s about your customers. If you’re going to take the time and effort to produce content, make sure it provides value to your target market. Conduct research, and really think about your customers and what they need and want. Then, develop topics relevant to this data.
People love to hear to a good story that is interesting and entertaining. Think about things that have happened to you (and others in your life) that changed you in some way. Then, share it with others through storytelling. This not only lets your customers see a more personal side of your business, but it’s also something unique that your competitors can’t touch.
Once you write your content, check it for mistakes. This means that you need to review your spelling, grammar, links, quotes, and everything about your copy. If you let an error go live, it can make a bad impression. After all, if you publish content with errors, will this happen when you work with a customer?
Once your content goes live, do customers click, share and comment on it? If so, you know you are providing value. If not, you need to write some new content about a different topic and look at various formats for distribution (Infographic, white paper, email campaign, video, etc.).
Everyone is talking about content and how it’s important for your business. Well, instead of stressing out with information overload, focus on what really matters.
Give customers what they want in an entertaining and interesting way, proofread your content carefully and review the results to see what’s working and what isn’t.
This takes some time and effort, but if you provide valuable and unique content that your target market loves, you’ll see sales skyrocket!
Is your content boosting sales right now?
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with targeted, content-marketing strategy, public relations and social media. Save time and money with copywriting and consulting that works. Contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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