Revitalizing Your Brand

Your company is built on a strong foundation. But now that technology is at the forefront of most brands’ marketing strategies, are you staying on top of all the trends and advancements in your field so you don’t get left behind?

“Every brand has to evolve on a regular basis,” Eva Ziegler, global brand leader of W Hotels Worldwide, tells PINK. That’s why she is constantly thinking about how she can make the W brand more relevant to its audience. Recently, Ziegler worked with fashion designers to create a line of W-inspired clothes and accessories that premiered at this year’s New York Fashion Week.

Could your brand use a tune-up?

Adding a “wow” factor to your customer service, daring to be creative by thinking outside the box and making your brand more community oriented may take your business to the next level.

Ziegler asks questions like: How do customers experience the brand? How do they view our approach? How can we reach new customers in a unique way?

Read about how companies like McDonald’s, Old Spice and Sony used edgy advertising, streamlined products and global expansion to revitalize their brand and saw their customer base (and profits) soar.

PINK Profile: Check out how Eva Ziegler uses her creativity and business savvy to keep the W Hotels brand relevant and cutting edge.

Bonus PINK Link: Have you checked out our new and improved website Go now!

How do you use creativity at work? Let us know in the comments!

By Caroline Cox

“To look backward for a while is to refresh the eye, to restore it, and to render it more fit for its prime function of looking forward.” Margeret Fairless Barber