Get In Front Of Your Target Market At Just The Right Time!
By Melanie Rembrandt
You receive them in the mail on a regular basis and read the highlights. Sometimes, you contact the people mentioned to learn more or share the data with your friends and associates. Yes, you’ve seen them at work. Print newsletters are an excellent way to stand out from the digital clutter people are exposed to on a daily basis, share your specific messaging – and most important – remind your targeted audience members that you are current and thriving!
I’m sorry, but your potential clients are not thinking about you 24/7.
However, when they receive your very unique print newsletter in the mail, they remember who you are and the value you provide. They may not be ready to call you today, but when they are, they will know that you are the ONLY business to call.
Yes, you need a print newsletter to build relationships with your target market, but you just haven’t had the time to create it… especially, on a regular basis.
Oh, maybe you can just have AI create it?
Wrong!
Sure, you can have some tech service create an AI-generated newsletter for you.
AI is fast, but it won’t give you the results you want.
Why?
There is no EI, or Emotional Intelligence, with it. People buy from others they know, like and trust, and the way to build this is by providing personal stories, insights, and ideas. In other words, you need to add the human touch and share things that are unique to you, your life and your business.
AI has no idea what’s in your head, so it’s essential to add EI to your newsletter, but…
How do you create a fantastic print newsletter quickly and easily?
1. Hire An Expert Copywriter.
Yes, this costs money, but you’ll save time and resources in the end. Plus, you’ll actually experience results and have great content you can use in a multitude of ways. The right copywriter will interview you, get the information they need and write fantastic content that the competition can’t touch… because it is right out of your head and shares emotion people can relate to and share with others.
All you need to do is spend a few minutes on the phone with your copywriter each month, and then you can go back to your core responsibilities and the things you actually want to do. No worries!
2. Use A Good Printer.
When your newsletter is finished, work with a good printer who will merge your address list and check it for errors, professionally print your newsletter and envelopes the way you want them and send them out seamlessly on a specific date each month. This is less expensive than you think and automates the entire process.
3. Wait For It….
Once your newsletter goes out, you may not see results right away. However, after a few months of receiving a newsletter, my clients have had big-ticket customers sign huge contracts just because they felt like they, “already knew the owner of the business and felt a connection to them.”
Yes, newsletters work quietly in the background. But that doesn’t mean you can’t get immediate results from the content!
After your print newsletter is mailed, wait a little while (so that recipients get the content first). Then, work with your copywriter to post your articles as blogs (optimized for the search engines), social media posts, emails, marketing materials, tip sheets, and more. You can also look at these posts to see what your audience likes most and write more of that content.
Newsletters Give You A HUGE Competitive Advantage!
If you don’t distribute a print newsletter on a regular basis and your competition does, they are stealing customers from you as you read this!
Start your print newsletter process today by hiring a good copywriter and printer. Then, use your content filled with EI in a multitude of ways to share your unique messaging and boost sales. You’ll wonder why you waited so long to start the print newsletter process!
Author Melanie Rembrandt is an award-winning publicist, ghostwriter, content strategist, and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted SEO copywriting and public relations, get more information at Rembrandt Communications®, https://www.rembrandtwrites.com.
