It’s time to simplify your summer business! You have worked long hours, made tough decisions and lost sleep over your career. As the days grow warmer, it’s time to actually reap the benefits of all of your hard work and create special memories with family and friends. How do you do that?
1. Plan.
This may sound simple, but it’s essential to get the most out of each day.
What’s your plan to get all of your goals done in the months ahead?
What do you want to accomplish by year-end?
Start with December and plan backwards. Figure out the tactics and strategies, responsible parties, deadlines, and more. If you already have your plan in place, review it and adjust accordingly.
Are you still doing everything on your own?
Look for virtual assistants, interns, freelancers, and others to help you do administrative duties and other tasks so that you can concentrate on your core responsibilities and expertise. It may take a while to find the right people at the right price, but it’s well worth it.
3. Get AI Assistance.
If you don’t use AI, it’s time to start! Check out ChatGPT, Gemini, Microsoft Copilot, and some of the other, popular AI tools people are using now.
You can use it for research, transcription, creating videos, starting your content process, and so much more. Just be sure to add your own, personal insights and emotional intelligence to your writing to make your messaging unique to your target market.
4. Set Up Systems.
Prepare various systems for all of your pertinent work. Set up ways to prep and finish projects, establish deadlines, test, and meet style and overall business guides. This way, everyone will know what’s expected of them, and you can easily share the information with new hires without starting from scratch.
5. Test and Review.
With your team and systems in place, you can easily track what’s going on, see who is completing their tasks (and who’s not!) and discover what messaging resonates most with your target market. Then, you can make changes quickly for the best results.
Summer is here, and if you are stuck behind your desk, it will fly by before you know it. If you haven’t already done so, take the time to plan out your goals and what you want to achieve by year-end.
Hire the right people and test the latest AI technology to help you get things done. Create systems for all of your tasks, and test and review your people, processes and results along the way. This way, you will know what’s going on at all times and be able to make the appropriate changes as needed.
Then, you can actually take some time off and actually enjoy the sunshine and spend valuable time with the people you love… doing the summer activities you love.
Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted SEO copywriting and public relations, get more information at Rembrandt Communications®.
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