It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow down with your own goals.
Whether you like it or not, the busy, holiday season will be here before you know it. That’s why it’s the perfect time to take a look at your content marketing strategy to see what’s working, what isn’t, and plan for the months ahead. To help you with this process, here are…
10 Questions to Ask About Your Content Marketing Strategy Success
Use Your Summer to Create Sizzling Sales in the Future
These are just a few questions to get you thinking about your processes and setting new goals to move past the status quo.
It’s essential to have a content marketing strategy and editorial calendar so you have an action plan. This way, you know what is happening during a specific time, who is responsible and how you are tracking the results. Then, you can look at what is working and constantly change the things that are not.
Your customers have ever-changing needs so it’s important to be aware of current trends and communicate with your target-market and team members frequently. With the latest technology, you can keep track of activities and make positive changes immediately. If not, customers will go elsewhere to get what they need.
With this in mind, use these slower, summer months to re-evaluate all of your content marketing strategies. Figure out which activities are working, and conduct research so you are aware of current trends and customer needs. Then, you can eliminate or change tactics that are not working and spend your time and money on new and creative strategies that actually increase sales.
How are you going to update your content strategy today?
For help with your BtoB content strategy, please write to me at www.rembrandtwrites.com.
Author Melanie Rembrandt, of Rembrandt Communications, helps businesses boost sales fast with BtoB content strategy.
Here’s What it Takes to Secure Those All-Important Non-Negotiables Ladies, let’s talk about non-negotiables—those must-haves…
Relax This Holiday Season... Let's face it. Things can get pretty hectic in December. You…
If not, no worries. Here’s how to boost sales and awareness fast… with zero budget.…
Up Your Influence. Here’s How. As careers progress, a leader’s ability to influence stakeholders becomes…