There is a Great Opportunity for Women in PR Because PR is More Than ever Personal Relations.

And we women know it for sure. We have been handling personal relations for centuries, and we have mastered one skill. Being true to your own feelings and sensibility pays.

Sensibility is no longer a taboo word in the business arena. More than ever, sense and sensibility have gained momentum as business is driven in the web (where else) by consumers rather than need (and demand) to engage with the brands, products and companies they rely on and consume daily.

PR is dying and a new form of Personal (Unique) Relation is been born. And women have much to say in the moments of the history when something new is born.

I am reading ReWork by Jason Fried and David Heinemier, and it’s good reading. It’s already a best seller. If you are on the way to becoming famous you should read it (even if famous means that you are about to have the strength to make a different step in your life, something by which you will definitely be noticed). And that, dear friend, means you are about to do something different.

Do something different and be your own hero!

By Lara Bersano