Turn Social-Media Hassles Into Happiness!

Content Strategy… Sales Await!

You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list.

Then, that gnawing feeling hits you.

You need to post something on all of your social-media channels again. Ugh! It’s never-ending.

What to post?

Where do you find information to share?

Where do you post it and when?

It is such a hassle, but you know you need to be on social media. Well, it’s time to make a change and …

Turn Social Media into a Sales Magnet in 3 Steps

Instead of dreading your social-media responsibilities, you can turn this process into a valuable part of your business success. And the best part is, it doesn’t need to be a hassle. Here are 3, simple steps to help you get started …

1. Create topics.
   

Simply write down various topics your customers are interested in hearing about on the top of a spreadsheet or piece of paper. This may include local, national and business news, valuable insights about your company, celebrity updates, industry trends, and more.

2. Add to your list.

Set aside some time to research various stories and news for each topic you have listed. Then, add a brief entry under each topic that you can post to your various, social-media venues.

3. Track and repeat.

Create entries for the month in advance, and then post accordingly on each site. Review the responses and communicate with your social-media audience when necessary. Then, repeat the entire process from step 1.

Simple, But a Start

By setting aside a few hours each month and following these simple steps, you can start a successful, social-media process. Instead of posting things “just to post something,” you’ll have an initial plan in place. Then, you can develop the process, and get more people involved to help you with research, strategy, posting, and responses.

Over time, you’ll interact more with customers and start to see brand awareness and sales increase. Then, your social-media won’t be a hassle. Instead, you’ll look forward to working on it as a major part of your organization’s marketing process!

What are you going to do today to improve your content strategy and social-media process?

For help with your social media and content strategy, please visit www.rembrandtwrites.com.

Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with targeted, content strategy, SEO copywriting and social media. For valuable articles and assistance, contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.