Twitter for CEOs

From the water cooler to the boardroom, everyone’s buzzing about Twitter. They talk about “tweets” and “at-replies” but, surprisingly, many senior level women don’t know how to use Twitter at all.

“Even if you don’t tweet, you need to be in the space to ‘listen’ and hear what people are saying about your brand,” says Danica Kombol, managing partner at social networking firm Everywhere.

So, where to begin?

First, create a username that’s short and clear. It could be just your first and last name, “JaneSmith,” or something related to your job, like “JewelrybyJane.” Next, start “following” other Twitter-ers, which means that their tweets show up chronologically on your homepage. Search for coworkers, competitors, or those who inspire you (like PINK!) – chances are they’re on Twitter, too.

Did your business just launch a new product or service? Tweet about it! If your company has its own Twitter, simply mention it with an at-reply by adding an “@” before their username. Want your followers to see a link your coworker posted? Simply click the “retweet” button at the bottom of the tweet and it will automatically be posted under your username.

Use Twitter directories like Twellow and WeFollow to find other users who regularly tweet about things you’re interested in. For even more info, like what hashtags and tweetups are, get familiar with Mashable’s Twitter Guide Book.

By Caroline Cox

“Kind words can be short and easy to speak, but their
echoes are truly endless.” Mother Teresa