Watch Out for These Scary Things on Your Website!

Happy Halloween!
 
There is a lot of frightening stuff out there, but you may be unaware of some things that are really scary and happening right in your office!
 
For example, when was the last time you checked your Website?
 
If you have been busy focusing on your core responsibilities as a business owner, weeks may have passed since you last looked at your site. If this is the case, you are probably losing sales without knowing it, and that is really scary!
 
To end this situation, look at your Website and ask yourself these questions:
 
–        Is your content outdated?
 
If you have press releases, copyright dates and “news” posted from several weeks (or years) ago, your site looks like a ghost town, and you are losing credibility. Update your site with new information so it looks like “someone is home” and that you provide current information to your customers.
 
–        Do your links work?
 
If your landing-pages aren’t bringing in sales, it may because you have broken links to them. Check all of the links on your site to confirm they work and go to the right places. If potential customers click on links that aren’t working, you may lose sales!
 
–        Is your content correct?
 
This may be obvious, but if you don’t have well-written content on your site that includes appropriate grammar and spelling, your business will look less professional. Check your site and fix the errors. And if you aren’t a writer, hire a freelance, SEO copywriter to fix your content. After all, this is money well spent on copy that actually increases sales.
 
Is Your Site Driving Customers Away?
 
If you want to increase sales, don’t forget to look at your site . It may be turning away potential business as you read this!
 
Keep your site up-to-date with the lates news and information about your business, check all of your hyperlinks for accuracy and review your copy to make sure it is correct and provides valuable information. This way, you’ll offer a good, first-impression to site visitors. Then, they’ll be more likely to stay on your site to learn more about your products and services.
 
Do you need help updating your Website with search engine optimization copy that sells? Please write to me be;pw or at www.rembrandtwrites.com.