What You Really Need To Know For SEO Success!

Avoid Scams And Enjoy A Competitive Edge In 2025!

You hear a lot of buzz about companies who enjoy search engine optimization, or SEO, success, so you sign up for a service to provide it for you… and leave it up to them.

Unfortunately, many entrepreneurs have approached me with issues related to search engine optimization services. They didn’t really know what they were paying for or what to look for until it was too late… and they wasted a lot of time, money and almost lost their intellectual property.

Does this sound familiar?

If so, here are some key insights to help you move forward with SEO confidently in the future…

What Is SEO, Anyway?

Search engine optimization focuses on adding the right information to your website, so that it shows up in Google and other search engines when people enter search terms for your products and services.

Not only does this give your practice more credibility, but if your site is “optimized for the search engines,” you’ll get higher rankings in the search results and enjoy a competitive advantage.

This is important because, “over 90% of people globally use Google to get an answer to their queries every day; as a result, the search engine processes over 8.5 billion queries by crawling 1.5 billion websites daily,” per DemandSage. 

And if your site doesn’t appear on the first page of results, good luck getting new patients and sales from your website as, “domains that slip down to Page 2 only attract 5 percent of search traffic, while websites on the first page enjoy 95 percent of internet users’ attention,” per data from Chitka, PollThePeople.

Obviously, You Need SEO To Compete. Now what?

When you hire a service to do your SEO, they should:

• Have an initial consultation with you to learn about your goals, unique services, competition, and more. This way, they can cater their SEO tactics to your specific needs.
• Conduct a site audit and analyze keywords so that you can see the current status of your site and compare it to the competition.
• Fix errors on your site and add the appropriate content, headings, links, images with Alt tags, backlinks, and other coding to your website pages relevant to the subject matter on that page.
  It’s not about stuffing the page with keyword phrases. It’s about providing valuable and unique, high-quality content so that the search engines know what that page is about!
• Communicate with you and share site updates, issues and solutions.
  Each month, your SEO service should provide a report outlining results so you can see what is going on and what you’re paying for. If you don’t understand something in the report, ask questions! Some SEO firms use a lot of technical slang to hide the fact that they are using templates for all of their clients, not tracking data, or worse… not doing the optimization work at all!

Ready For SEO Success?

When your target market searches for products and services online, it’s important to show up! Your site needs to be optimized for the search engines, so find a reputable company to help you that is transparent about their work, offers unique services relevant to your needs and provides regular reporting you can easily understand.

Now, it can take some time to get high search rankings. But if you have the appropriate SEO processes in place, you’ll have a competitive edge to grow your business effectively. Then, you can leave your SEO up to the experts and focus on your core responsibilities!

Author Melanie Rembrandt is an award-winning publicist, content strategist and speaker who helps overwhelmed entrepreneurs have more time to thrive! If you want to boost sales, awareness and credibility fast with a unique combination of targeted SEO copywriting and public relations, get more information at Rembrandt Communications^®, https://www.rembrandtwrites.com.