Why Hire an SEO Copywriter?

Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, providing valuable information and finding the right words to work with your organization’s messaging.

Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, www.wordtracker.com, or Google.

But if you really want to see results from your SEO activities, hire a copywriter who specializes in:

Finding strategic keywords. Discovering the right words to use is a process of studying competitors, target audiences and specific niches. Your SEO copywriter can conduct the time-consuming and appropriate research so you can concentrate on core business activities.

Writing valuable content. Your keywords are not going to do any good unless they appear in appropriate copy on your site. A good SEO copywriter writes valuable content that attracts customers while inserting the right words in the right places for the search engines.

Adding the right codes. In addition to finding strategic keywords and writing valuable content, a skilled SEO copywriter knows how to create “tags” for the backend of your site. These tags appear in the coding of your site. They allow you to add important keywords and control the descriptions that search engines post for your site.

Testing results. If your keywords aren’t working, a good SEO copywriter knows how to test various words to see what works best. Since the Web is constantly changing, he or she can track your keywords and makes the necessary updates on a regular basis.

Search engine optimization is a cost-effective way to bring new customers to your site and boost sales. But using keywords is an art that takes experience, skill and time.

If you want results that will actually make a different to your bottom line, it’s well worth the cost to turn these activities over to an SEO expert.

By Melanie Rembrandt