WOMEN TAKING THE WHEEL: POWERFUL. DRIVEN. INFLUENTIAL.

Date:
Tuesday, March 13, 2012 (All day)

Women are constantly setting new trends and challenging companies across all industries to align their business practices, product offerings and marketing strategies. With the power of the purse comes new questions and discussion about how women are packing a serious punch when it comes to consumerism, as well as blazing a path within their own industries.

Ford Motor Company, Georgia State University and Little PINK Book are coming together in honor of National Women’s Month, National Women’s Day and the lead up to the Atlanta Auto Show to celebrate women and to discuss women’s values, purchase considerations and power in the boardroom and in the marketplace. The 2013 Ford Fusion generates this conversation as the launch of this all new vehicle is designed to bring value to all consumers, with special emphasis on a demographic Ford names “Jennifer” – a savvy, stylish, educated, career-minded women who values good brands at reasonable prices and needs a vehicle that ultimately makes her life easier.

Please join Ford, Georgia State University and Little PINK Book for a discussion on how all industries are keeping women top of mind. Ford’s Sheryl Connelly, the company’s global trends and futuring expert, and Crystal Worthem, Ford Brand Content & Alliances Manager will be joined on the panel by Dr. Pam Scholder Ellen, Associate Professor, Department of Marketing at Georgia State University and Cynthia Good, CEO and Founding Editor of Little PINK Book.

WHAT:
“Women Taking the Wheel: Powerful. Driven. Influential.” panel discussion

WHO:
Sheryl Connelly, Manager, Global Trends and Futuring, Ford Motor Company
Crystal Worthem, Brand Content and Alliances Manager, Ford Motor Company
Dr. Pam Scholder Ellen, Associate Professor, Department of Marketing, Georgia State University
Cynthia Good, CEO and Founding Editor, Little PINK Book

WHERE:
W Atlanta Downtown
45 Ivan Allen Jr. Blvd.
Atlanta, GA 30308
Studio 3
4th Floor

WHEN:
Tuesday, March 13, 2012
5:30-6pm Networking
6-7pm Panel Discussion
7-7:30pm Q&A, Follow-up Networking
Refreshments will be served