As consumers, women today are different than any other consumers in history. She is no longer attached or loyal to classic brands. Instead, she wants fresh products that are efficient, make her life easier, and are stylish. And if she can’t find what she’s looking for, she may just invent it! Not only does this give her the satisfaction of seeing her product on store shelves, but many women soon learn that becoming an entrepreneur brings the flexibility she needs to manage her active lifestyle and generate income.
For the past ten years, I have seen thousands of people transform that initial idea into creative, money-generating new products. And, with the resurgent economy and awesome new resources available for developing, manufacturing, funding, video marketing, selling and distributing products, the opportunity for inventive product entrepreneurs has never been better.
Every entrepreneur’s journey is unique, but like any new endeavor, the most important steps are the first ones.
There are many steps along this journey but with the abundance of new resources available you can take your idea and run. As Julie Martin-Allen, Senior Director of Showcase Events for Sam’s Club said in the foreword of my new book, “My final advice to those readers who aspire to see their products on the shelves of the nation’s top retailers; be courageous and go for it!”
By Tamara Monosoff
Photo by Mangostock | Shutterstock
Tamara Monosoff is an award-winning inventor, educator, media contributor, speaker and author of six bestselling business books for entrepreneurs.
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