A recent, BtoB Online article stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will. And this can be tough if you are working with a tight budget. But by using SEO keywords in your press releases, you can stick to your budget while boosting sales. Optimize your press release with SEO keywords. Now, this may seem foreign to many of you. But if you have a little extra time, you can get a lot more out of your press releases in just a few simple steps:
1. Use a free keyword tool like WordTracker or KeyWordDiscovery to find the most popular keywords for your industry and target market.
2. Place the keywords into your press releases a few times.
3. Use a free tool like the one at icrossing to check your keyword count.
4. Post your release on free sites (listed at www.rembrandtwrites.com) and through a press-release-service like www.prweb.com. And see the results!
By taking a few minutes to optimize your release with SEO keywords, you can save money while attracting more people to your site. It’s definitely worth the effort!
By Melanie Rembrandt
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