In Gloria Steinem’s essay “Sex, Lies and Advertising,” she details a lunch meeting with Leonard Lauder (Estee Lauder’s son and then CEO) during which he tells her his customers are not Ms. women.
“They’re not interested in things like … blush,” she recounts.
Of the top 20 cosmetics companies, only Avon is headed by a woman.
But, the green beauty movement is creating space for lady entrepreneurs to stake claim in an industry raking in $7 billion annually from female consumers, alone.
Here are three of our favorite eco-beauty brands led by women.
(No coincidence at all that Monday was Earth Day – wink, wink.)
Red Flower. Founder and CEO Yael Alkalay is the granddaughter of Bulgaria’s first dermatologist and a former creative director for iconic Japanese beauty brand Shiseido. Red flower was created from the principles of world traditions, Alkalay’s love for the land and spirituality, as well as a sense for science and holistic medicine.
Editors’ pick: Moroccan Rose Revitalizing Sea Salt Scrub, $36, RedFlower.com.
Tracie Martyn. British-born New York beauty expert to celebrities, Martyn incorporates anti-aging technologies with treatments that are restorative, pampering and holistic. Oscar-winning actress Kate Winslet and 80’s pop icon Cyndi Lauper are fans.
Editors’ pick: Tracie Martyn Firming Serum, $185, TracieMartyn.com.
Sunday Riley. With a strong belief that modern skin care is the marriage between botanicals and biotechnology, founder and CEO, Riley integrates her family’s NV-5 Ageless Complex, a blend of five Native American botanicals used traditionally, with cutting edge green technologies. Hilary Duff and Leighton Meester are among her celebrity followers.
Editors’ pick: Good Genes Treatment, $105, Barneys New York.
Bonus PINK Link: Three Ways to Resell Clothes Online.
What your favorite eco-friendly products?
By L. Nicole Williams
Nicole is the Editor at Little PINK Book. Follow her on Twitter @iamnicwill.
“Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.” Marilyn Monroe
If not, no worries. Here’s how to boost sales and awareness fast… with zero budget.…
Up Your Influence. Here’s How. As careers progress, a leader’s ability to influence stakeholders becomes…
You may not be frightened by all of the spooky Halloween decorations, haunted houses and…
CLICK TO REGISTER HERE for PINK’s 20th Anniversary Women’s Empowerment Event on October 22nd, 2024.