Business Benefits of Kindness

You try to make a difference in the community while putting the word out about your business. Well, you don’t need a huge advertising budget. Doing good deeds for others can be good for company.

“Being a good role model and serving as a good influence to others all while leading by example is one easy way to give back to and strengthen a community,” says Kristi Saucerman, CEO of Auction Frogs and 2010 NAWBO and Wells Fargo Trailblazer Award Winner.

Saucerman got the idea for her successful business through volunteering and planning silent auction events. After running into the same issues, like lack of attendance and volunteer burnout, she decided to tweak the system a bit by taking it to the Internet.

Find a link between a cause and your business, says AllBusiness.com. For example, Auction Frogs helps increase the amount of money raised for non-profits by cutting the overhead costs of an auction.

There are many ways to donate – including philanthropic partnerships. CareerBuilder suggests looking for non-profit events to sponsor, loaning out your space or raising funds within the office. Try starting up a charitable candy or bake sale to give employees a sugar kick to get through the day.

Bonus PINK Link: Learn how this cleaning franchise company gives back to the community – and helps a great cause.

By Muriel Vega

“I have found that among its other benefits, giving liberates the soul of the giver.” Maya Angelou