If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron?
It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as a digital strategy priority. This was followed by 58.2% ranking “landing pages” and 50.5% ranking “getting found” online as their priorities.
In a nutshell, your competitors are using content strategy, and if you aren’t working on in right now, you are losing sales. Ok. You know you need to do something about it, but where do you start? Here are:
You will need content written for your Website, blogs, articles, press releases, e-mails, and more on a regular basis.
Are you going to have time to do all of this writing?
Do you have the skills to write “copy that sells” with the appropriate search engine optimization?
If you have a tight budget, I understand. But if you don’t have the time or copywriting skills, hire a copywriter to help you. They are well worth their fees and provide a good ROI.
All of your content needs to follow your overall, marketing plan for the year. This means you need to organize your content strategy in an editorial calendar.
What copy needs to be written and when?
Who is writing what?
What messages need to go out?
How are you going to track the results?
Write down your marketing messages for the year and include an outline for all of your content. This way, you can get organized, prepare for upcoming deadlines and have uniform messaging across all venues.
Once your content is out there, track the results. Are customers clicking on the links and actually taking action on your copy? If something is working, write more of it. If not, make the appropriate changes.
And if you’re not sure what your customers want, ask them via a quick survey. While you may want to write specific marketing messages, your customers may want something entirely different!
Marketers now realize the importance of content to overall sales in today’s digital world. It’s essential to create a content strategy plan, provide excellent copywriting that sells, and give your customers what they want. Otherwise, you will struggle to survive, and wouldn’t you rather thrive?
What are you going to do today to improve your content?
For help with your BtoB content strategy, please visit www.rembrandtwrites.com.
By Melanie Rembrandt of Rembrandt Communications®, LLC, www.rembrandtwrites.com
Melanie helps business owners boost sales, awareness and credibility fast via BtoB content strategy and public relations. For additional, free tips and information, visit www.rembrandtwrites.com.
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