A Face to Remember

Your first encounter with a business associate this New Year may not be with a handshake but a headshot.

And, first impressions are everlasting.

The word “photograph” originates from the Greek words “light” and “to draw.” So it’s fitting that, in a world of communicating primarily via email and telephone, a photograph brightens the relationship with your distant business contacts.

Professional photographer, Megan Baggott, says the main objective of a corporate headshot is to put a name to your beautiful face.

“Let your smile be the focal point of your portrait. Wearing flashy, overbearing jewelry or busy clothing or something with a plunging neckline is a distraction. Also, avoid clothing or jewelry that might date the look,” recommends Baggott.

“It might be for work, but have fun with it,” she suggests.

Choose a background that displays your personality, such as a glass wall with a corporate edge. Or opt for an environmental look, like water as a backdrop or greenery.

“The way you pose can be tricky.” Baggott says. If work contacts are primarily in a professional setting, your final shots should not resemble a photo from a fashion magazine.

However, choosing a photographer could be the hardest part.

The artist’s style has to fit for your brand. Review the photographer’s online or print portfolio and decide if any of her work reflects the image you want to convey.

Your headshot is your opportunity to put your best face forward.

Bonus PINK Link: Dress for success in your professional portraits and at work.

What made your professional headshot a winner?

By Shaina Ali

“A good snapshot keeps a moment from running away.” Eudora Welty