When it’s time to buy a new addition to the workplace wardrobe, most of us dread spending a valuable weekend day at the mall, sifting through racks for hours in search of the perfect item in the right size.
Turns out, a growing number of professional women are opting for a home shopping experience.
Studies show in-home shopping accounts for more than 73 percent of the direct retail sales, with 83 percent of these sales companies being led by women.
Companies like Stella and Dot offer in-home trunk shows to showcase their pieces. Plus, stylist positions are available – women can sign on to sell items to contacts and friends out of their homes.
The Carlisle Collection brings their season’s newest items right to your door. Four times a year, Carlisle consultants throw shopping parties to turn their homes into a private showroom with one-on-one wardrobe consultations. “[It takes] the worry, planning and impulse buys out of the scenario,” Luann Sampson, director of merchandising for Carlisle, tells PINK. Plus, alterations are free.
Others like Ann Roth Shoes let you host private parties for your friends that include custom design consultations.
LILL throws handbag parties at homes or businesses. The best part? As hostess, you get a discount based on how many bags are sold, along with the chance to enjoy the company of like-minded women.
Bonus PINK Link: Check out the five findings of gender shopping habits in our online exclusive.
By Kristi Jordan
“The quickest way to know a woman is to go shopping with her.” Marcelene Cox
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