Five Ways To Make Your Business More Mobile-Friendly

Smartphones have taken over the world. Not embracing them could be a bad business decision. Smartphones can play a vital part in every section of your business from marketing to client interaction to admin. Here are five ways to integrate modern mobile technology into your business.

Make your website mobile compatible. The majority of internet usage is now done on a mobile phone. By not having a mobile compatible site, you could be losing a lot of internet traffic and possible leads. Most modern websites are automatically mobile compatible, however if you created your company website over a decade ago, you may want to check that it can be viewed on a mobile device. Be wary that some website that can be viewed on a mobile device may not format correctly and could benefit from optimization. A website programmer may be able to develop a new website for you or it may be possible that you can get your current website converted.

Consider SMS marketing. SMS marketing is a means of marketing via text. If you have past client mobile numbers, this can be a great means of sending company updates and promotions. Texting clients was once viewed as unprofessional, but now everyone is doing it. You can use a special SMS service to bulk-send texts. Make sure that you’ve always got an opt-out feature (telling people that they can text ‘stop’ to no longer receive messages) as some people can still find text alerts an invasion of privacy.

Accept mobile payment. People are now using their mobile phone as a mean of payment like a contact-less card. If you work in retail or hospitality, accepting mobile payment could help to boost business. There are NFC companies that can help you to implement this technology into your workplace. Using this technology, its also possible to implement other cool features such as allowing employees to scan their phones as a means of entry or as a way of clocking on at the beginning of a shift.  

Use apps to handle admin on the go. It’s now possible to use apps on your phone to do work you might once have only been able to do on a PC. If you’re out of the office, you can use apps to help do your accounting, manage projects and schedule tasks in your diary. This could be very useful for business owners that are constantly on the go and could help you to compete with other companies that are using apps for this purpose.

Build an app for your business. You can also create your very own app. Apps can be used to help clients such as an interactive takeaway restaurant menu or a digital loyalty card. Alternatively, they could be used to help you and your colleagues such as a personalized project management programe and calendar for working out of the office. App development companies can help to produce your app – the cost of creating an app has dropped dramatically allowing any business to take advantage of this technology.