Improving Customer Experience For Online Shoppers

Providing a good online shopping experience is a necessity if you want your customers to keep coming back. However, this is a lot easier said than done. After all, when you cannot speak with someone one-on-one it becomes very difficult to build a connection. With that in mind, read on to discover some of the steps you can take to improve your customers’ online shopping experience…

Make sure you are easy to contact – If you do not offer customers a number of contact options, this is going to have a significantly negative impact on your sales. From live chat to email and telephone, if you provide contact options like this it not only boosts the service you provide but it also helps to create a sense of trust.

Use colour psychology – Colour impacts the way we feel. You need to use it to your advantage. For example, red generates a sense of urgency, whereas green can make customers feel safe and it stands for ‘go’ – just like a traffic light. Blue inspires trust.

Include customer reviews – It does not matter what type of business you operate, the importance of good reviews cannot be ignored. This is a great way to build trust and inspire confidence. However, make sure you use an independent review platform widget to show these reviews. If you simply type them up yourself, it can look like you have made your reviews up.

Make sure navigation is intuitive – Website users should never have to go searching for something. Their next move should come naturally. If it doesn’t, this is a clear sign that you need to make some changes to your website’s navigation.

It’s not all about what you do online – You can build the most incredible e-store on the web, but if you do not back it up with quality products and good customer service, you are going to let the entire ship down. One area where customers get frustrated is with delivery. Provide a number of options and choose a reputable company like Parcel2Go to ensure your parcels get delivered cost-efficiently and on time.

Make sure your website loads quickly – Last but not least, the importance of a website that loads quickly cannot be ignored. The Internet is all about convenience, so you need to make sure that this I what you provide your customers with. If your website takes ages to load, the person trying to view it will simply hit the back button and head to your competition.

As you can see, there are many different ways you can boost your customers’ online shopping experience. If you follow the tips that have been suggested, you can build a loyal consumer base and accrue positive reviews online, which will help you to continue to grow your business.